CI

We will combine capacities to create strong, new value

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‘Soulbrain’ combines ‘soul’, meaning soul, spirit, and mind, with ‘brain’, meaning brain, intelligence, and intellect.

Meaning

‘Soulbrain’ combines ‘soul’, meaning ‘soul’, ‘spirit’, and ‘mind’, with ‘brain’, meaning ‘brain’ ‘intelligence’, and ‘intellect’. This represents the combination of different capacities that becomes stronger when coming together, such as ‘technology and emotion’, ‘intellect and empathy’, and ‘imagination and realization’.
In order to visualize the concepts of opposite meaning, ‘soul’ is presented in blue to symbolize ‘youth’, ‘hope’, and ‘purity’, and in Italics to give the feeling of freedom. ‘Brain’ is presented in grey, static letters which symbolize ‘intellect’, ‘future’, and ‘maturity’. 
The combination of opposite capacities is presented through overlapping of the two terms. The synergistic effects generated from this are represented as a violet triangle, which symbolizes ‘mystery’ and ‘uniqueness’.

Rules for spatial use

In order for Soulbrain’s logo to be used effectively, a minimum amount of space should be used to prevent any disruption upon application.

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Exclusive color

To establish a consistent image of Soulbrain, spot color printing is prioritized. Under various use circumstances, Process Color with four primary colors may be applied.

Main Color
PANTONE 2925C / CMYK : C85% M25% / RGB : R0 G149 B213
PANTONE 267C / CMYK : C90% M100% / RGB : R72 G47 B146
PANTONE COOL GRAY 10C / CMYK : K60% / RGB : R128 G130 B133
Sub Color
PANTONE COOL GRAY 11C / CMYK : K70% / RGB : R109 G111 B113
PANTONE 872C
PANTONE 877C

Rules for color use

The appearance of Soulbrain's colors differs according to the printing media and background colors. According to the purpose, gold, silver, and metallic colors may be used. It may also be desirable to use colors for special and intended effects even if they lower visibility, such as glossy effects.

White Background
Blue Background
Purple Background
Gold Background
Silver Background
Black Background